YMC
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1995 Founded
- Now YMC Limited (Companies House 03118702; London NW5) Ultimate parent: You Must Create Holdings Limited (16079482), 75%+ owned by co-founder James Robert (Jimmy) Collins Family-owned or independent
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Contemporary
- Seen at off-price
- Rarely
- Also appears as
- You Must Create · YMC London
Notes
London label founded 1995 by Jimmy Collins and the late Fraser Moss. French Connection invested in 2004 and was recorded as 75%+ PSC from 2016, until Collins bought back majority control in December 2024; since 31 Jul 2025 YMC Ltd's PSC is You Must Create Holdings Ltd, itself 75%+ controlled by Collins.
Sources
- find-and-update.company-information.service.gov.uk /company/03118702
- find-and-update.company-information.service.gov.uk /company/03118702/persons-with-significant-control
- find-and-update.company-information.service.gov.uk /company/16079482/persons-with-significant-control
- fashionunited.com /news/business/ymc-co-founder-reacquires-brand-from-french-connection/2024121963613
- youmustcreate.com /pages/sage-toda-nation-appointed-creative-director