Willi Wear
A brand that closed or was sold, now owned by a brand-management company.
Reported Owner from a secondary source, or a register entry whose current status wasn’t checked.
Checked
Ownership
- Now The TJX Companies, Inc. Retailer
- 2026 Checked
- Kind of name
- Revived nameThe name is applied to product sourced by licensees. Its history says little about what’s on the rail today.
- Market tier
- Value
- Label tells
- Dispatches (2013) reported many such labels have no website and trace to TJX's Watford HQ; forum posters report TK Maxx own-label garments carry 'TJX' on the fabric-composition label. Not confirmed by TJX.
- Seen at off-price
- Rarely
- Also appears as
- Willi Smith · WilliWear
Notes
USPTO reg. 1129297 (serial 73157538, filed 1978): DEAD, cancelled under Section 18 by the TTAB on 13 Mar 2026; last owner The TJX Companies, Inc. Related WILLI SMITH marks listed under TJX: jewelry (74588265), retail services (77618437), bathroom hardware (78566715); statuses not checked. Willi Smith was the late US designer's WilliWear label; TJX held the names for years.