Versace Jeans Couture
A cheaper sub-brand sold at full price in its own right.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 2014 Founded
- Now Gianni Versace S.r.l. Ultimate parent: Prada S.p.A. (HKEX: 1913); acquisition from Capri Holdings completed 2 Dec 2025 Operating company
- 2026 Checked
- Kind of name
- Diffusion lineShares a parent with a pricier name but is made to a lower spec and price from the start.
- Market tier
- Contemporary
- Label tells
- Label reads 'Versace Jeans Couture' (baroque/medusa prints, often with 'Couture' wordmark); it is the diffusion line, not Versace mainline.
- Seen at off-price
- Often
- Also appears as
- VJC · Versace Jeans · Versus Versace
Notes
Formed in 2014 by merging Versus, Versace Jeans and Versace Collection into one diffusion line licensed to Swinger International. In March 2026 Prada said Versace will discontinue all secondary lines including Versace Jeans Couture, so expect run-off stock at off-price for some time.