UGG
More than one company trades under this name.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1978 Founded
- Now UGG Holdings / Deckers Outdoor Corporation Ultimate parent: Deckers Brands (NYSE: DECK) Operating company
- 2026 Checked
- Kind of name
- Name collisionCheck which one you’re holding before you lean on the reputation.
- Market tier
- Premium
- Outlet line
- UGG outlet stores (Deckers-run in outlet villages)
- Label tells
- Deckers' brand is 'UGG' (often shown as UGG Australia on older product); 'ugg' is a generic term in Australia where unrelated makers (e.g. UGG Since 1974, trading as SINCE 74 outside AU/NZ from Jan 2025) use it legally. Koolaburra by UGG is Deckers' cheaper diffusion line.
- Seen at off-price
- Sometimes
- Also appears as
- Ugg Australia · UGG Since 1974 (unrelated)
Notes
Deckers bought UGG Holdings in 1995 and also owns Hoka and Teva (Sanuk sold 2024). Name collision: Australian sheepskin makers sell 'ugg boots' generically; Deckers holds the UGG trademark in most other countries and litigates aggressively.