Reebok
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1958 Founded
- Now Authentic Brands Group LLC (acquired from Adidas 1 Mar 2022, c.$2.5bn); UK/Europe operated by GB Brands Europe Ltd (Galaxy Universal + Batra Group JV); US and global product creation by Galaxy Universal Brand-management company
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Mass market
- Outlet line
- Reebok outlet stores (licensee-run)
- Seen at off-price
- Often
- Also appears as
- Reebok Classic · RBK
Notes
Founded in Bolton, England; HQ moved to Boston in 2016. Adidas owned it 2005-2022. Under ABG every region is licensed: Galaxy Universal (US/product), GB Brands Europe (UK/EU), Slam Jam (Central/Eastern Europe), NewRee (China), Brand Collective (ANZ). Licensee-driven model means heavy off-price volume.
A second research pass found
- Owner: Authentic Brands Group
ABG bought Reebok from adidas in 2022. Since Feb 2025 US footwear/retail is run by Galaxy Universal (replacing SPARC) and UK/Europe apparel and footwear by GB Brands Europe, a Galaxy/Batra Group JV (replacing New Guards Group).