Peak Performance
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1986 Founded
- Now Peak Performance Production AB (Stockholm) - Amer Sports since 2018 Ultimate parent: Amer Sports (NYSE-listed; Anta Sports-led consortium took control 2019) Operating company
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Premium
- Seen at off-price
- Sometimes
- Also appears as
- PEAK PERFORMANCE
Notes
Founded in Åre 1986; owned by Carli Gry/IC Group 1998-2018 then Amer Sports. UK via Ellis Brigham/Snow+Rock and online.