Moschino
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1983 Founded
- Now Moschino S.p.A. Ultimate parent: Aeffe S.p.A. (Borsa Italiana: AEF) Operating company
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Luxury
- Label tells
- Mainline reads 'Moschino' (formerly 'Moschino Couture!'); Boutique Moschino (ex Cheap and Chic, c.40% cheaper) and Love Moschino (ex Moschino Jeans) are the lower lines.
- Seen at off-price
- Sometimes
- Also appears as
- Moschino Couture · Boutique Moschino · Moschino Cheap and Chic
Notes
Aeffe took full control in 2021 (bought remaining 30% for €66.6m); Aeffe also owns Alberta Ferretti, Philosophy and the shoemaker Pollini. Fragrance made by Euroitalia, which bought the Moschino beauty business outright in 2024 for €98m. Creative director Adrian Appiolaza left June 2026.