Mint Velvet
This brand makes a separate, cheaper line for outlets and off-price.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 2009 Founded
- Now Mint Velvet Ltd Ultimate parent: Lewis Trust Group (Lewis family, owners of River Island; took control April 2019) Family-owned or independent
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Contemporary
- Outlet line
- Mint Velvet outlet stores
- Seen at off-price
- Sometimes
- Also appears as
- MV
Notes
Founded Oct 2009 by ex-Principles executives Liz Houghton, Lisa Agar-Rea and Jane Rawlings; Lewis Trust Group increased its stake to control in 2019. Sold via own stores, John Lewis and Next.