Love Moschino
A cheaper sub-brand sold at full price in its own right.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 2008 Founded
- Now Moschino S.p.A. Ultimate parent: Aeffe S.p.A. (Borsa Italiana: AEF) Operating company
- 2026 Checked
- Kind of name
- Diffusion lineShares a parent with a pricier name but is made to a lower spec and price from the start.
- Market tier
- Contemporary
- Label tells
- Heart logo and 'Love Moschino' wordmark; it is the entry-price diffusion line, not Moschino mainline. Bags and shoes under this label are made by licensees/partners rather than the Moschino atelier.
- Seen at off-price
- Often
- Also appears as
- Moschino Jeans · Moschino Love
Notes
Moschino Jeans was renamed Love Moschino from the F/W 2008-09 pre-collection. Heavily present at TK Maxx UK in bags, small leather goods and footwear; the specific bag/footwear licensee was not verified in opened sources.