Levi's
This brand makes a separate, cheaper line for outlets and off-price.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1853 Founded
- Now Levi Strauss & Co. Operating company
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Mass market
- Outlet line
- Levi's Outlet stores; Signature by Levi Strauss & Co. (mass-channel line, originally Walmart-exclusive) and Denizen are the value sub-brands
- Label tells
- Signature by Levi Strauss & Co. and Denizen carry those names rather than the Red Tab/Levi's batwing; mainline Levi's uses the red tab and two-horse leather patch.
- Seen at off-price
- Often
- Also appears as
- Levi Strauss & Co. · Levis · Red Tab · Signature by Levi Strauss & Co. · Denizen
Notes
San Francisco; FY2025 revenue $6.28bn; 3,300 company-operated stores. Sold Dockers to Authentic Brands Group for $311m (completed Feb 2026); bought Beyond Yoga in 2021.