Lands' End

This is the brand’s own full-price collection.

Verified Owner backed by a register page, filing or official source we opened.

Checked

Ownership

  1. 1963
    Founded
  2. Now
    Lands' End / WHP Global IP joint venture (WHP 50%, announced March 2026) Ultimate parent: WHP Global Brand-management company
  3. 2026
    Checked
Kind of name
Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
Market tier
Mass market
Seen at off-price
Sometimes
Also appears as
Lands End

Notes

In March 2026 Lands' End agreed to put its IP into a JV in which WHP Global pays $300m for a controlling 50%; Lands' End keeps running its own DTC and B2B channels while WHP leads licensing. Lands' End still manufactures its own core range.

Sources

  1. fashionunited.uk /news/business/lands-end-returns-to-growth-and-announces-strategic-joint-venture-with-whp-global/2026031986978
  2. whp-global.com /brands

Something wrong or out of date?