Helly Hansen
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1877 Founded
- Now Helly Hansen AS (Oslo) Ultimate parent: Kontoor Brands (US; completed acquisition from Canadian Tire June 2025) Operating company
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Premium
- Outlet line
- Helly Hansen outlet stores
- Seen at off-price
- Often
- Also appears as
- HELLY HANSEN · HH
Notes
Canadian Tire owned 2018-2025; now under Kontoor (Wrangler/Lee). Own UK stores and strong UK heritage; frequent at TK Maxx.