Fjällräven
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1960 Founded
- Now Fjällräven AB (Örnsköldsvik) - subsidiary of Fenix Outdoor International AG (Zug) since 2014 Ultimate parent: Fenix Outdoor International AG (Stockholm-listed; Nordin family largest holders, Martin Nordin CEO) Family-owned or independent
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Premium
- Seen at off-price
- Sometimes
- Also appears as
- Fjallraven · FJÄLLRÄVEN
Notes
Fenix group also owns Hanwag, Tierra, Royal Robbins, Devold and the Naturkompaniet/Globetrotter retail chains. Own UK stores (London, Edinburgh etc.).