boohoo
This is the brand’s own full-price collection.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 2006 Founded
- Now Debenhams Group plc Operating company
- 2026 Checked
- Kind of name
- Mainline brandSold through the brand’s own stores and wholesale. Off-price stock is usually genuine surplus or end-of-line.
- Market tier
- Value
- Seen at off-price
- Rarely
- Also appears as
- boohooMAN
Notes
Founding brand of the group, now one of three 'youth brands' with boohooMAN and PLT after the March 2025 rename to Debenhams Group.