bebe
The name is licensed to other makers for some or all of what carries it.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1976 Founded
- Now Bluestar Alliance (with bebe stores inc) Brand-management company
- 2026 Checked
- Kind of name
- Licensed nameThe company that owns the trademark doesn’t necessarily make the product. Quality follows the licensee, not the name.
- Market tier
- Contemporary
- Seen at off-price
- Sometimes
- Also appears as
- Bebe
Notes
Bluestar acquired a controlling interest in the bebe brand in 2017 after the retailer closed its stores; product is licensee-made.