Adidas
This brand makes a separate, cheaper line for outlets and off-price.
Verified Owner backed by a register page, filing or official source we opened.
Checked
Ownership
- 1924 Founded
- Now adidas AG Operating company
- 2026 Checked
- Kind of name
- Runs an outlet lineProduct under this name may be mainline surplus or made-for-outlet. The label tells say how to spot which.
- Market tier
- Mass market
- Outlet line
- adidas Outlet / Factory Outlet stores (Herzogenaurach factory outlet and outlet villages)
- Seen at off-price
- Often
- Also appears as
- adidas Originals · adidas Performance · adidas Sportswear · Three Stripes
Notes
Herzogenaurach; Bjørn Gulden CEO since Jan 2023; 2024 revenue €23.7bn. Sold Reebok to ABG in 2022 and TaylorMade in 2017. Divisions: Performance, Originals (trefoil), plus Y-3. Eyewear, watches and fragrance are licensed categories (licensees not verified in opened source).